Yahoo! RAISE OF A LEGEND ?? PART 1

DECLINE OF A LEGEND 

Yahoo! is a technology powered media company which connects half a billion people around the world.It has always contributed a lot to the development of internet and has embraced open source technologies. It was once a legend in the web technology who lost its place.

 

Yahoo! joined Linux Foundation in 2011 and committed itself for the new change.It participated in the working groups and initiatives focused on virtualization, cloud computing and legal topics.Yahoo! has a long history of contributing code to the open source community In 2009, Yahoo donated Traffic Server, a scalable caching proxy to the Apache Software Foundation, after becoming a Platinum sponsor in 2007. Today, several members of Yahoo!'s development teams are active, long-term code contributors to Apache Hadoop, the open source platform that makes it possible to efficiently process vast amounts of data on a cluster of commodity hardware. Yahoo! has developers and APIs deeply focused on PHP, Java, JavaScript, AJAX, ColdFusion, Ruby, Python and much more, in addition to many cross-platform applications. Yahoo! has also been open about sharing user interface tools, as you can see at the Yahoo! User Interface Library . And, Yahoo!'s site was built from day one to run on FreeBSD technology. Yahoo! will continue to contribute to the open source community and is leading the industry in supporting free and open software for building the next-generation of Internet-scale web services, contributing to an open source version of these powerful tools which are freely available to anyone who needs them.

There is no doubt that Yahoo! was indeed the legend but the abduction of the throne is really a sad history.How such a tech-powered media company which had the power to alter the game to its side failed and why Yahoo lost the influence it once had in the industry   are some of those tricky questions.

when a company began to play defense instead of offense it begins to loose the game,thats what happened with Yahoo. when it should have placed an offfense it opted for defense.Yahoo has lacked an effective strategy and with out a strategy , growth is impossible.The lack of strategy made Yahoo loose its leadership position in various fields.It lost its relevance and market.It failed to change the sails when every one turned their attention towards social media and mobile networking.They failed to make a place in this competition.

To stay put in the game one has to attack and counter attack the enemies and expand its boundary.To experiment and to make the best of errors to reinforce the team is what is termed as a good management.

We saw On july 17 2012 Marissa Mayer taking the C-position at Yahoo which declared that its still ready to battle for its place .

Will marissa Mayer play her cards in the right place to bring back yahoo??Lets hope that the rise of Yahoo will mark a new beginning in the history of Web.The audiance like the game when there is full of action.lets sit back and watch the game..but dont forgot to support and encourage the teams.Critisism is good for development but overscrutinization is harmful.let the game unfold and let us hear the story.

she came on board because the stumbling Internet enterprise was an underperforming underachiever that had lost its way.

Yahoo! RAISE OF A LEGEND ?? PART 2

ARRIVAL OF THE HERO!!

MARISSA MAYER

Marissa Mayer was most recently Vice President of Local, Maps, and Location Services at Google where she oversaw product management, engineering, design and strategy for the company's suite of local and geographical products, including Google Maps, Google Earth, Zagat, Street View, and local search, for desktop and mobile. She also curated the Google Doodle program, celebrating special events on Google's homepage around the world.

During her 13 years at Google, Marissa held numerous positions, including engineer, designer, product manager, and executive, and launched more than 100 well-known features and products. She played an instrumental role in Google search, leading the product management effort for more than 10 years, a period during which Google Search grew from a few hundred thousand to well over a billion searches per day. Marissa led the development of some of Google's most successful services including image, book and product search, toolbar, and iGoogle, and defined such pivotal products as Google News and Gmail. She is listed as an inventor on several patents in artificial intelligence and interface design.

Joining as the company's first female engineer in 1999, Marissa played an important role in developing Google's culture. Her contributions included overseeing the look-and-feel of the company's iconic homepage and founding the Associate Product Manager program, which has hired over 300 of the company's future leaders and is considered the industry's ideal standard in transforming new computer science graduates into executive leaders.

Prior to joining Google, Marissa worked at the UBS research lab in Zurich, Switzerland and at SRI International in Menlo Park, California. She graduated with honors from Stanford University with a B.S. in Symbolic Systems and a M.S. in Computer Science. For both degrees, she specialized in artificial intelligence. While at Stanford, she taught computer programming to more than 3000 students and received the Centennial Teaching and Forsythe Awards for her contributions to undergraduate education. In 2008, the Illinois Institute of Technology awarded her an honorary doctorate of engineering.

She has been honored with the Matrix Award by the New York Women in Communications, as a Young Global Leader by the World Economic Forum, and as "Woman of the Year" by Glamour magazine. For four years running, Fortune has named her one of the 50 Most Powerful Women in Business, including when at age 33 she was the youngest woman ever included on the list.

Marissa serves on the board of directors of Wal-Mart Stores, Inc. She is also on the board of various non-profits, including the San Francisco Museum of Modern Art, the San Francisco Ballet, and the New York City Ballet.

(ref: http://pressroom.yahoo.net/pr/ycorp/236553.aspx)

When Marissa Mayer took the position of CEO of Yahoo! the whole world was after her.They all wanted to know what strategies she will play to uplift Yahoo to its former position.Even though Ms.Mayer was appointed during the 'Glass Edge' condition there are many optimists who thinks that Meyer can bring back the lost glory .While she will be the most over scrutinized women of this era both personally and professionally.May the 'mad man' era end!!!!!!!!

She has showed great in conflict management

The policy changes that Ms Mayer adopted have created uproar.The challenges that she took were innumerable.To bring the old wine in the new bottle with out loosing the coolness was her main attempt.young generation threw tantrums about loosing the coolness of the tumbler when acquisitions were held.

she focused on the working policies and acquired many small scale startups and now banged Tumblr to Yahoo's side.

while some even scrutinized her by telling that her first attempt will be to put an 'e' in Tumblr.

its still sad to see that instead of sit back and take a look on what she is doing people are often trying to attack her.

but she stands still against the odds.

you can predict a storm but expect the unexpected from the cool breeze..

she is surely like a cool breeze which can surely place the trump cards at the place and play her game.

Yahoo can still  turn the game in its favor.lets lean back and watch the show.

If you look at the stock price of Yahoo, in just the first 300 days, Mayer’s leadership has helped the company right its finances, bringing it up to levels not seen in years.

Good leadership isn’t always popular leadership. It takes courage and requires putting your reputation on the line. Likewise, some of Mayers changes have been welcomed. Some have been condemned, as we witnessed earlier this year. But one thing is for sure, Mayer is no-one’s lapdog. There is a very good reason that she found herself in Yahoo’s hot seat at 37, knowing she’d be having her first child a few months later.  It’s that she is smart, strategic, bold and willing to risk whatever wrath may come her way if she thinks it’s going to give Yahoo the advantage it needs in an increasingly competitive market.